Every sustainable business will run its own AI brain.
That's my vision: every product, engineering, B2C, B2B and investment decision becomes context for the next.
Kortex
Every conversation. Every decision.
One memory to build everything on.
Concept, in development. Pieces already run in production.
Your history goes in. Your next move comes out.
The vision
I live and breathe AI agents in my workflow. This is where I think it all goes.
Why every business needs a brain
That's my vision: every product, engineering, B2C, B2B and investment decision becomes context for the next.
I believe today's AI models, configured and fine-tuned, can grow that foundation with very little infrastructure.
My take: not in our lifetimes. Give them a goal, feedback and memory to learn, acquire tools and expand their skills.
A brain that learns from your history, proposes the next move and lets you choose how far it goes.
Start before you need it
The data you don't capture today is the insight you can't have next year.
It's a long road. Wiring this into how a company actually works is not easy. Better early than late.
Transcribe client calls. Remove personal information, but keep the useful context. Save emails, photos, videos, work-session caches. Everything that explains how your business works.
Collect it religiously. One day soon, you feed that history to your new brain and get a suggestion that makes you think: “Wow. How did I not think of that?”
Useful from the start
Feed it the history you already have. My aim: answers in week one to questions nobody had time to ask.
Match the conversations to the deals that followed. Look for what actually worked.
Follow the gaps between calls, replies and decisions. Find the step that keeps waiting.
Bring the recurring requests out of calls, chats and tickets. See the pattern.
Read the commitment in the transcript. Check it against what happened next.
Every morning after
What changed. What's at risk. What to do next.
The business stays in the picture.
A request from a sales call has appeared again in support. There may be something worth building.
A commitment from a client call still has no matching delivery. Check it before the next conversation.
Draft the follow-up. Pull in the original promise. Ask you to review it before it goes out.
Illustrative brief. Real answers would come from your company's history.
Building automation is already in the past.
Control on every automation.
Without micromanaging every move.
The agent prepares the work. You decide what leaves the building.
Example: a follow-up after a sales call, ready in your voice.
The agent proposes the next move and waits for your approval.
Example: a reply that makes a commitment, held for your say-so.
For the work you've chosen to hand over, the agent gets on with it.
Example: file the meeting notes and update the CRM after a call.
The foundation
One source of context for whatever you build next.
No starting from a blank page.
Ask anything about the company, since day one. The sales context. The support history. The decisions behind the code. A new hire should inherit the memory, not have to reconstruct it.
Proof, not a pitch deck
Kortex runs my own operation every day: calls, agents, reports and decisions in one memory. Your company gets the same engine, built around how you work.
Events captured, connected and searchable.
Calls transcribed.
WhatsApp messages.
Learnings agents read.
Projects behind those learnings.
My live call transcription. Speech translated live. A PDF report after every call. One tap sends the call to an agent.
While I'm on a call, it reads the transcript and everything Kortex knows. Takes, pushback and follow-ups, updated every minute.
335 PRs merged for a client in 102 days. Work that reached the codebase.
3,247 messages handled on WhatsApp. Another piece of the same idea, running for a client.
Daily PPC and SEO reports, written by an agent every morning. Weekly operations reviews. Already running for a client.
All my AI products. In one.
From the idea to the work
Let's build your brain.
I build from Buenos Aires. Bring your case. Let's brainstorm with my agentic team and grow a toolset your business can keep building on.
My idea for a business brain: one memory for your conversations, decisions and work. It feeds insights, an ongoing analyst, your agents and your people.
Not off the shelf. Kortex for business is a concept in development. I build it with you, around your company. The engine already runs my own operation, and several of its pieces run for clients today.
Start with the history you already have: emails, call transcripts, chats, documents and decisions. Connect the useful channels, remove personal information where appropriate, and keep collecting.
There is no honest universal timeline. The first step is useful history and a clear question. Wiring a brain into how your business actually works is a longer road. We scope it together.
Access, storage, retention and model providers need to be agreed before connecting your data. I would design those boundaries with you. There is no blanket security promise for a system we have not built yet.
The point is to give your people and agents a shared memory, and let you choose what gets drafted, approved or automated. You decide the responsibility it gets.